Rock Paper founder and lead stylist, Yvonne Flores, has a disarming charm and effortless style that has helped her quickly become one of the most loved and sought after stylists in Western NY. She infuses her modern take on vintage style into almost everything she touches. Yvonne finds beauty in that which others perceive as outdated or lost, and she brings it back to life; in her haircuts, styles, colors and fashion. It's that juxtaposition between the old and new, modern and vintage that defines the space and experience of Rock Paper. You feel it from the moment you walk in the door, as you're transported from this rural community lining the Erie Canal into the ecclectic, urban oasis Yvonne has created within the walls of Rock Paper...
When you arrive at Rock Paper you will instantly know that this is not your typical salon experience. The decor, the music playing, and even the candle burning have all been carefully selected to create a calm and welcoming atmosphere. You will feel more like a guest in Yvonne's home than a client in a busy salon! At Rock Paper there is no such thing as business as usual. Before Yvonne even touches your hair she will get to know you and how you want your new look to make you feel. Once you're both completely comfortable with the goals and plan for your hair, she will start to work her magic. Yvonne's ability to understand the unique personality of each person's hair and the way it lays is an amazing rarity in the industry, and almost impossible to find anywhere else in Western NY. She cuts by feeling rather than following a formula, and as a result creates a style that suits your individual parting and natural texture. By embracing and working with your specifc hair type, Yvonne not only makes low maintenance possible, she makes it incredibly fresh and fashionable! Yvonne believes that you should absolutely love your hair, and it is her personal mission to make this a reality for each and every one of her clients!
While Yvonne is the visionary of the salon and store, Rock Paper wouldn't be possible without the support of her family. Her husband Jason is a consultant with a software company and handles many of the behind the scenes projects that keep Rock Paper running smoothly. Her daughters, Grace and Mary, share many of her passions and interests. Grace is a budding photographer and artist, while Mary is the family musician and chef. They each play an important role testing and curating the products, services, and experience you'll enjoy at Rock Paper Salon and Store.